Connect 4 Recruitment Testimonial - WWD

Bringing brands together under one roof

Client problem:

A fast-moving company which might have left its brand behind

Connect 4 Recruitment London is one of the capital's security leaders, managing recruitment campaigns for firms across multiple sectors.

Connect 4 had the issue of a brand which no longer reflected their size and aspirations as a company. They simply hadn't had the time to build a brand architecture due to their rapid expansion. It was time for Connect 4 to rediscover their image, and after choosing Domain Design Agency as their WordPress design company, they set us the task of overseeing a refresh which offered a new look and feel that reflected their new business model, while retaining the best elements of their original identity. They needed a WordPress developer which was capable of listening to the latest chapters of their company story, and implementing changes which would stand them in good stead for the future.

DDA Solution:

Ushering in a new era.

As a forward-thinking WordPress development agency, we wanted to put together a brand strategy which would allow Connect 4 to evolve as a business; marrying the best of their old brand with new exciting elements. Our WordPress developers undertook a full review of their marketing material, from the website to the logo, and set about creating an image which was synergistic with the new Connect 4. Our WordPress specialist team understood the importance of consistency across Connect 4's multiple brand assets.

Our WordPress web developers' willingness to listen carefully to how Connect 4 saw themselves proved crucial to working out a home page design which formed the basis of the creative direction for the rest of the project. As our partnership with Connect 4 has developed, we now work across several of their sub-brands, taking responsibility for their brand image in the UK and overseas. Due to our familiarity with Connect 4 after time working as their WordPress expert, we are now virtually a natural extension of their own marketing team.

Branding stays strong by having a strategy that enables a business to grow and evolve. Connect 4 needed to reconnect with this strategy.

Outcome:

The foundation for the future.

Our WordPress theme development work was able to provide the basis for Connect 4's online presence for years to come. They were delighted with a new look that exuded a professional, consistent image, and in terms of the numbers, the project also delivered on its objectives. The new website began to attract more visits, and longer visits, as potential customers could appreciate the enhanced navigability of Connect 4's new online home.

mobiles iphones and smart phone usage

tablets ipads and other tablet usage

Twinned with an SEO campaign, results for the new website were very encouraging after just a few months:

Client Review

Read What A Client Says
About Our Services.

“Domain Design was the only agency that when looking for a WordPress web developer delivered a complete service. They took an interest in what I wanted and came back with some fantastic, creative ideas. I have been blown away by the level of service and attention they have given myself and my staff. I have recommended them to many colleagues and will continue to do so.”

Tim Day Connect 4 Recruitment

next case study >

Find out how Connect 4 worked with DDA to create a holistic brand image that got immediate results. Let’s chat...

01698 225917