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Ongoing Company Growth Through Online Marketing

Challenge:

Aerial Access Services were in a critical stage of their development, as they sought a WordPress developer to help them expand beyond their existing network.

This case study tells the story of a successful company, with an owner who was determined to take the organisation to new heights. In order to realise his ambition, he needed to overhaul the company brand with a WordPress expert.

Business owners can feel slightly anxious at the thought of a rebrand. They don't want to change much out of concern for their most familiar clients, but they also appreciate the need to attract new clients with a more engaging approach. This is made possible only with a forward-thinking WordPress design company.

A rebrand doesn't just mean a new look; for Aerial Access Services it also entailed establishing an online presence, in order to secure new leads.

So the project, carried out by the WordPress specialist team here at Domain Design Authority, had three main objectives; to avoid upsetting their existing client base, position themselves for new, bigger spending clients, and to utilise search engine optimisation to their advantage.

Solution:

Listen, plan, act

Domain Design Agency are WordPress developers who are also great listeners. Our WordPress theme development work started by listening intently to Aerial Access Services, in order to fully understand their customer base, the new clients which they wanted to attract, and to get 'under the skin' of the company and hear what makes them tick.

Once we had compiled this information, we set about reviewing their current website and assessing why it isn't working as they would like. We put forward a list of recommendations, along with justifications for each.

We paid close attention to the structure of the new website, gearing it to a sales process which is designed to boost conversions. We implemented a Case Studies section which did a tremendous job of showcasing their offering.

With respect to SEO, we retained the most valuable parts of their old website content, and assimilated it with new content which was capable of driving the leads which they wanted from the new audience that they had identified. As WordPress web developers, it is our responsibility to advise which content should stay, and which should go.

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Thanks to our SEO plan, which included a keyword strategy, the company's marketing has come on leaps and bounds, contributing to their growth.

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Outcome:

Impactful, fast results

Once our SEO plan started to take effect, Aerial Access Services reported positive growth, and they were delighted to point out that the results were produced very quickly. In just three months, Aerial Access rose to the top three positions of search results for their keywords. As a WordPress development agency, we love to hear about our clients' successes!

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The SEO had a very real effect on Aerial Access's drive for new leads, putting them in front of a new audience which was searching for their specific services.

The website spread the word far and wide:

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Unlike their previous online home, the current website attracted users on several different types of devices. And as the plan continues to take effect, the results keep getting better thanks to the help of our WordPress web developer.

Client Review

Read What A Client Says
About Our Services.

“Aerial Access Services have used Domain Design Agency for a number of years. All their work is to a high and professional standard, Domain Design has always worked well with Aerial Access Services and helped out our business with all our branded marketing material including website, emails, exhibition stands, flags and printed brochures.”

Stephen Murphy Aerial Access Services

WORK INCLUDED WEBSITES SEO STRATEGY STATIONARY BROCHURES

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Find out how Aerial Access Services reached out to a whole new audience online.

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