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In 2021, there is a whole host of content management systems (CMS) available for your website. It can be confusing, trying to choose the right one for you – whether you are a small business selling that special product line or a national company looking to showcase your services and work. However, one CMS is the top choice for your website, and has been year on year.
WordPress has been a popular choice for a long time, with over 30% of websites overall using it. But many people do not know what it can do, and why it is the best CMS for a website.
Here, we will seek to explain the fundamentals of what makes WordPress so widely beloved, its benefits, and why you should choose it as your CMS.
Perfect for every business
A CMS is an excellent way to create an attractive, user-friendly website that does not require coding skills for you to update. Most of us are not experienced developers, so you might not want to pay to have your website regularly updated when you want to be able to do this yourself or perhaps you have an in-house team that’s more than capable for the job. With WordPress, you don’t need to have any knowledge of web development, though being a little tech-savvy helps. However, even a complete website newcomer can get to grips with WordPress’s CMS user interface, which is simple and straightforward to use.
Your options are explained in a straightforward manner and, using your dashboard, you can update your website and the website content making sure things always look up to date. No coding experience required! You can also update the main text thats on any pages so if for some reason your business changes slightly then you have the tools at hand to be able to update the content and pictures yourself.
The adaptability of WordPress as a CMS is a big draw for new and experienced website creators alike. In fact, it accounts for nearly 60% of all websites that have a content management system in place.
Highly customisable
We have already spoken a little about WordPress being incredibly customisable. But what exactly does that mean? Well, with WordPress we can mould this into a system that’s built around your business needs. This makes it much more likely that you will find it easy to update and the fact that it works for you, without having to understand any coding at all. There are also excellent options for plugins and great tools, which can be utilised quickly and easily.
Year on year you will find that WordPress keeps coming up with new features, new tools and new plugins which are modern, beautiful and functional. So you never get left behind as times change and websites get ever sleeker and more stylish.
There are plugins for all budgets which can be used straight out of the box.
When it comes to plugins, there are some free options which are especially useful for those trying to achieve certain tasks on a budget or we can completely create you custom plugins that do exactly as you need and cuts out all the waffle. This is also an excellent choice when you perhaps need a special feature such as an FAQs section that’s interactive or perhaps you need some form of booking system for clients o book and pay for a service.
However, there are premium options for when you are further along your website building journey. The premium choices plugin are not free but come packed with many readily available features without costing the earth. These will make your website look even sleeker and improve the connectivity and functionality.
Not so comfortable with going premium with your plugins? If you decide to stick with free plugins though, rest assured – WordPress’s great quality is present at all levels.
Whether you do have some developer experience or not, there is a choice suitable for your level of ability, and how complex you want to make your website.
Security is key
If you are new to CMS websites, you may have heard hacking horror stories, or simply feel concerned that your precious data might not be safe.
Thankfully, security is a priority where WordPress is concerned. Frequent security updates mean that if the website is kept fully up to date the likelihood of being hacked is very low, though we can back your website up and regularly update your theme and plugins. This minimises any vulnerabilities that your website may have and we can restore things to an earlier point in the unfortunate event you are the target of a hack attempt.
Not only that, but you are secure from your own errors. We all know the fear when we throw something away by accident – however sometimes this happens with websites, too. With WordPress, you can recover deleted pages from your trash and restore them to your site. So if you decide your page just needs tweaking rather than deleting, you have the option without having to rebuild it from scratch.
Connect to other platforms
Your website does not exist within a vacuum. Usually, you will be using another kind of platform alongside it – usually a social media app such as Twitter, Facebook or Instagram. Social media a fantastic way to connect with your audience, and you can integrate these easily into your website with WordPress.
Connecting your favourite social media platform and many other software tools, you can easily connect it using either a plugin or API, so that you can see live social media feeds displayed on your website making sure things look active and current. No more splitting your focus! This also allows for a much more streamlined user experience. If you update your social media then these will also update on your website without any other process.
Smartphone friendly
Gone are the days when almost everyone accessed websites through their desktop computers or laptops. Nowadays, most people browse the web on their smartphones, so it is vital that your site looks great across the board. No idea how to optimise your website for a great smartphone viewing experience? Don’t worry – all of our WordPress website are fully responsive to work across all forms of devices.
Some content management systems do not prioritise making sure sites look great on smartphones. With WordPress, we can have full control and we can make sure things work well on smartphones. With the in-built functionality of the CMS , your site will have the mobile features you want without any hard work on your end.
By having us create a fully responsive theme you will find that the user experience is seamless whatever screen size your site is being viewed on. This has to be one of the easiest ways to create a mobile optimised site – you can really see why WordPress is such a popular choice.
Whether on a laptop, tablet, or your phone, you can be certain that your website will be sleek and highly functional for your users.
SEO is essential
If you have ever looked into marketing, you will have heard of search engine optimisation (SEO) – but do you understand it? Or know how to use it effectively to drive traffic to your website? Whether you’re a little bit of an expert or completely unsure, WordPress can help.
SEO draws people from search engines to your site. This does not happen automatically in many cases, but WordPress is one of the best platforms you can use to get good Google results. Every single website we build, we install an SEO plugin that will help guide you to get the best out of your website content that you create. This makes sure you have the best Google footing.
Got an image-heavy website in mind? WordPress has an editor which means you can even optimise your images for the search engines. To do this, you will simply need to use the ‘alt tag’ option, so even your images are SEO friendly.
WordPress also makes it easy to customise your permalinks (permanent links or URL) with SEO friendly keywords, making them beneficial to users for a higher rate of attraction. Plus the fact Google loves URLs with relevant keywords in their related to the page content.
So, what are you waiting for? If you are looking to launch a website in 2021, WordPress is the top choice for a seamless, beautiful site that you can turn from an idea into a reality in no time. The WordPress community of websites all across the world is growing all the time – it’s time to take business serious and get your business website built in WordPress today.
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