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WordPress is one of the most used content management systems in the world. Millions of people use it to publish new posts, but more so entrepreneurs. If you have a business, you should seriously consider switching over to this CMS, and here are 25 reasons why.
1. It is free to download
Whether you are running a commercial website for your online business, you will be pleased to know that WordPress is absolutely free to use and you don’t need to buy a licence. It is open-source, meaning we can fully customise your website’s design and functions with alterations to the source code. This is what makes WordPress so customisable and a great platform for your professional web developers to get working on your new website on.
2. Ready to use
The best part about WordPress is that you can start using it soon after it is installed. It comes integrated with things such as social media, comments, feeds, etc. Once you get your design created and any other plugins that you will require.
3. Flexible
WordPress is highly adaptable. Its wide array of extensions and plugins allow you to customise your website depending on your specific needs. Whether you are running an e-commerce website or normal website, WordPress has got you covered.
4. Search engine friendly
Most search engines rank websites powered by WordPress higher on search engine result pages (SERPS). This is because the WordPress framework is easy to crawl. As a matter of fact, Google’s Matt Cutts personally endorsed WordPress in 2009 during WordCamp San Francisco.
5. Safe and secure
Because of its popularity, WordPress is continuously targeted by hackers. However, this should not worry you. The company frequently updates its software to prevent cyber-attacks. They also introduced an automatic update feature after releasing version 3.7 to ensure you are always protected. We do recommend getting a maintenance plan in place where we can take care of everything for you and stay secure and safe.
6. Easily customisable
If you want to make your website truly unique, don’t worry, you can do that on WordPress. It allows us to customise your theme on the CMS. We can also extend or add new features to make the website work just how you want it.
7. Mobile friendly
If you want your website to rank high on search engine result pages, you must ensure that it mobile-friendly. Well, with WordPress, you don’t have to overhaul your website to make it accessible on mobile devices. Any theme we create for you are automatically responsive, and it offers an option for “mobile view” for those that aren’t.
8. Easy to use
Another advantage of using WordPress is that it is extremely easy to use. New users can learn how to use it in a matter of minutes, thanks to its intuitiveness and simplicity. Plus any website we create we will give you video training on how to update things.
9. Sources of support
With a simple Google search, you will be able to learn everything there is about WordPress. There are tons of guides and tutorials on how to use this CMS. WordPress also has its own forum where users can offer each other support.
10. Hosts multimedia
We all know the value that images, audio, and videos add to your SEO and overall user experience. Well, WordPress allows you to add multimedia files in your posts by either uploading your own files or by adding embedded code in HTML. You can also edit images while on the media library screen.
11. Integration
When creating a website for your business or ecommerce eshop, you may need to use third-party platforms to give it an additional boost. WordPress has various plugins that allow you to carry out different functions such as sending newsletters and email campaigns as well as accepting credit card payments and sending products to Google Shopping and other digital platforms.
12. Easy to manage
Like mentioned earlier, WordPress automatically updates security features to ensure that your website is safe from any hacking attempts. It also sends you notifications to ensure that you update your themes and plugins. This makes it easier for you to keep up with your WordPress site. We do recommend taking out a maintenance plan as this is just the main core thats updated and doesn’t include any plugins that your site might use. If you’re using a computer that that has a virus on it people could capture your password so it’s always best to have a professional backup that can be restored at anytime. Best to check once you update your WordPress system that all installed custom parts and plugins still work ok with the latest updates – never just hit the update button without knowing fully what you are doing!
13. More than just a blog
Although WordPress started as a blogging platform, it has tremendously grown since then and is now used by businesses as an outright website. It now features both page and post structure, allowing you to post regular blog posts without affecting your website’s static pages, such as the contact or about us pages and so on. When you add for sample ecommerce to your site this was unthinkable away back in the day – but today its a great solution for your new business website.
14. Big names use it too
WordPress isn’t just for small businesses and upcoming bloggers. Some of the world’s biggest brands, such as Coca Cola, Mozilla, Wall Street Journal, etc., use WordPress. If you were sceptical about this CMS, rest assured that it is a major business website solution.
15. Social media integration
Social media plays a crucial role in marketing ecommerce businesses. Well, WordPress makes it easier for social media users to find you, and it also allows them to post comments on your website using their social media accounts. This helps increase engagement and drive more traffic to your site.
16. Numerous ecommerce solutions
As an entrepreneur or new start-up, WordPress offers you an ecommerce solutions that allows us to convert your website into an online store. With plugins such as [WooCommerce] you will be running a successful digital store in no time.
17. It will save you money
WordPress will save you lots of money and not just because it’s licence free. As said it’s one of the best platforms to rank in Google, it’s also great for sending digital advertising to so people can find your services.
18. You’re not committed to one hosting provider
WordPress works with almost every web host in the industry. Therefore, if you ever need to switch hosting providers for whatever reason, you will not experience much downtime. It is very easy to move from one server to another.
19. It keeps your site looking fresh
Refreshing your site’s look every now and then keeps your website looking fresh in the eyes of your customers. We have the ability to update your WordPress theme but still having the same back admin.
20. It can be used as a membership service
If you wish to grow a loyal fan base and make money while at it, all you have to do is convert your website into a full-fledged membership site. WordPress offers different plugins that allow you to sell memberships and subscriptions to customers who want exclusive content.
21. Multi-user capability
WordPress makes it easy for you to assign different access roles if you have employees helping you run your website. Its WordPress Codex provides roles such as:
• Super admin
• Administrator
• Editor
• Author
• Contributor
• Subscriber
22. Scheduled posts
This feature allows you to schedule the day and time when your posts are published. You can write a month’s content at once and have it published on different days. This makes it easy for you to run your website and focus on other things as well.
23. Add testimonials
Reviews and testimonials are extremely valuable to an ecommerce business. They assure new customers that your products and services are of good quality and therefore worth the purchase. With plugins such as [easy-testimonials], you can easily add this feature to your website.
24. Universal platform
The WordPress dashboard looks the same regardless of what you are using your site for. This eliminates confusion and makes it easy for you to update your dashboard with daily stats, new comments, new posts, etc.
25. WordPress keeps improving
WordPress developers are constantly working to improve the CMS. They are always adding new features and new plugins to help you customise your site and keep it looking fresh at all times.